Social media for local businesses: where to start
How a local business in Chalkida and Evia sets up social media that brings in customers: channels, content, posting rhythm, photography and what to measure.
GUIDES AND NOTES.
Practical guides on social media, photography and local visibility, from what we see in our work every day.
Airbnb and holiday rental photography: photos that bring bookings
What a good photo shoot of a holiday rental for Airbnb and Booking needs: preparing the space, light, angles, details and the order of the photos.
Food photography for restaurants: for menus, social media and delivery
How a food photography shoot for a restaurant is organised: the dish list, light, angles, photos of the room, and where the material is used.
Product photography for e-shops: packshot or lifestyle?
The difference between packshot and lifestyle product photography, when you need each, and what to get right so your photos sell.
Google Business Profile: how to get your business on the map
A practical guide to your Google Business Profile: creating and verifying it, categories, opening hours, photos, reviews and updates.
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